Privacy policy

1. Who we are

Strudwick Capital Ltd is a business acquisition introducer. We connect business owners considering a sale with potential acquisition buyers and help coordinate information and communications through a possible acquisition process. We do not provide formal valuations, regulated investment advice, or legal, tax or accounting advice.

Strudwick Capital Ltd is the controller of the personal information covered by this policy where we decide why and how it is used.

• Company number: 17354310.
• Registered office: 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom.
• Privacy contact: contact@strudwickcapital.com.

• Email the privacy contact

2. Personal information we collect

The information we collect depends on how you interact with us and the stage of any potential relationship or transaction. We seek to collect only information that is relevant and proportionate for the purpose concerned.

• Identity and contact details: Your name, business or personal email address where appropriately provided or obtained, telephone number, business address, company name, job title, professional role, ownership position and communication preferences.
• Initial seller enquiry details: Information submitted through the short Confidential Seller Enquiry, including the business name, location, services, approximate turnover, expected timeframe, current situation and any optional information you choose to provide.
• Initial buyer enquiry details: Information submitted through the short Confidential Buyer Enquiry, including your organisation, role, acquisition interests, experience, funding position and any optional information you choose to provide.
• Relationship and communications information: Correspondence, call and meeting notes, questions, follow-up information, preferences, objections, enquiry status and records of our interactions with you.
• Later-stage business and transaction information: If discussions progress, this may include operational, customer, contract, workforce, ownership, financial, buyer-criteria, confidentiality, disclosure, due-diligence and transaction information. Detailed questionnaires are provided privately at a later stage and are not published on this website.
• Website and technical information: Internet protocol address, browser and device information, requested pages, access times, security and server logs, referring source, campaign parameters and information stored or accessed by website or form technologies as described in our cookie policy.
• Information about other people: Information about directors, shareholders, employees, advisers or other people connected with a business, where it is relevant and proportionate to a potential transaction. Please avoid sending personal information about other people unless you are authorised to do so.

3. Where information comes from

• From you: When you use an enquiry form, email or call us, attend a meeting, or provide information during a possible engagement or transaction.
• From organisations and advisers: From the business, buyer, seller, professional adviser or other person involved in an enquiry or potential transaction where it is appropriate for them to share it.
• From public business sources: From company websites, public registers, professional directories and professional networking profiles where relevant to proportionate business-to-business research, outreach or due diligence.
• From website and form technology: From hosting and security logs, referral information, URL campaign parameters and the Tally forms embedded on, or linked from, this website.

4. How we use information and our lawful bases

We use personal information only when we have a lawful basis. More than one basis may apply depending on the person, purpose and stage of the relationship.

• Responding to enquiries and arranging an introductory discussion: Our legitimate interests in responding to relevant business enquiries and, where the individual may become a party to a contract, taking steps at their request before entering into that contract.
• Reviewing seller or buyer fit and managing possible introductions: Our legitimate interests in operating a proportionate introduction service and, where applicable, taking pre-contract steps or performing a separately agreed contract.
• Coordinating confidential information and transaction communications: Our legitimate interests and, where applicable, performance of a separately agreed contract. Disclosure is intended to follow the agreed confidentiality and engagement process.
• Maintaining records, security, service integrity and legal claims: Our legitimate interests in running and protecting the business, keeping accurate records, preventing misuse, resolving complaints, and establishing, exercising or defending legal claims; and legal obligations where they apply.
• Accounting, tax and corporate compliance: Compliance with legal obligations and, where relevant, performance of a contract.
• Relevant business-to-business outreach: Our legitimate interests in identifying and contacting relevant business professionals, subject to a documented assessment of those interests, your rights and the electronic-marketing rules that apply to the communication.
• Optional educational marketing: Your consent. This is separate from an enquiry, is optional, and can be withdrawn at any time without affecting the way we review the enquiry.

5. Enquiries, engagement and decision-making

Submitting a website enquiry does not engage Strudwick Capital, qualify a buyer, commit any person to a transaction, or create a duty to make an introduction. Initial enquiries are reviewed by a person. We do not use the website forms to make solely automated decisions with legal or similarly significant effects.

Fields marked as required on a form are needed to review and respond to that enquiry. You do not have to provide the information, but we may be unable to assess or respond to the enquiry without it.

Any later engagement, confidentiality obligations, fee arrangements or transaction process will be governed by separately agreed documents.

6. Business-to-business outreach and marketing

We may contact relevant business professionals about a possible business sale, acquisition opportunity or related service where the communication is relevant to their professional role and applicable law permits it. UK data protection law can apply to professional contact information that identifies an individual.

Electronic-marketing rules differ between corporate subscribers and sole traders and certain partnerships. We assess the recipient and communication route before relying on a business-to-business marketing approach.

You can object to direct marketing at any time. We will stop using your information for that purpose and may keep a minimal suppression record so that we can respect the objection.

7. How we share information

We do not sell personal information. We limit access and disclosure to what is relevant for the purpose and stage concerned.

• Service providers: Providers supporting website hosting, forms, business records, automation, email, communications, document storage and information security. The current enquiry journey uses Tally for forms and Airtable for enquiry records and workflow support.
• Potential sellers and buyers: Where an introduction or disclosure is appropriate and consistent with the agreed confidentiality process. Seller information may first be presented without identifying the business.
• Professional advisers: Solicitors, accountants, tax advisers and other advisers involved in an enquiry, engagement or potential transaction where appropriate.
• Authorities and legal recipients: Courts, regulators, law-enforcement bodies, HM Revenue & Customs or other recipients where disclosure is required or permitted by law.
• Business change: A prospective purchaser, adviser or successor if Strudwick Capital undergoes a reorganisation, sale or transfer, subject to appropriate confidentiality and legal requirements.

8. International transfers

Some technology providers may use infrastructure or subprocessors outside the United Kingdom. Where our use of a provider involves a restricted transfer of personal information, we will only make that information available where the transfer is permitted under UK data protection law. The relevant mechanism depends on the destination and provider and may include UK adequacy regulations or appropriate safeguards.

You may contact us for information about the transfer mechanism relevant to your personal information.

9. How long we keep information

We keep personal information only for as long as reasonably needed for the purpose for which it was collected and any compatible legal, regulatory, accounting or dispute-resolution purpose.

We decide the period by considering the status and duration of the enquiry or relationship, whether a transaction or contractual record remains relevant, legal limitation periods, tax and corporate recordkeeping duties, information sensitivity, and whether the information is needed to establish, exercise or defend a legal claim. We review enquiry and relationship records and delete or anonymise information that is no longer needed.

A minimal suppression record may be retained after a marketing objection so that we do not contact the person again for that purpose.

10. Security and confidentiality

We use proportionate technical and organisational measures intended to protect personal and confidential information from accidental or unlawful loss, alteration, unauthorised access or disclosure. Measures include limiting access, account security, data minimisation and staged disclosure. No internet service or transmission can be guaranteed completely secure.

Please use the enquiry forms only for the initial information requested. More sensitive or detailed transaction material should be shared later through the channel agreed for that purpose.

11. Your data protection rights

Depending on the circumstances, you may have the right to ask for access to your personal information, correction, erasure, restriction, portability, or to object to processing. You can object at any time to direct marketing. Where we rely on consent, you can withdraw it at any time without affecting processing that took place before withdrawal.

These rights are subject to legal conditions and exceptions. Contact us using the privacy email above. We may need information to confirm your identity and understand the request.

12. Questions and complaints

Please contact us first if you have a question or concern so that we can try to resolve it. You also have the right to complain to the Information Commissioner’s Office, the UK supervisory authority for data protection.

• Contact Strudwick Capital about privacy
• Complain to the Information Commissioner’s Office Opens the ICO website.

13. Changes to this policy

We may update this policy when our services, systems or legal requirements change. The latest version will be published on this page with its update date. If a change materially affects how we use personal information, we will provide further notice where required.